Disasters are unpredictable, but your response doesn’t have to be.
FIRST72 exists to equip communities with the tools, strategies, and support they need to face any emergency with confidence. Our mission is simple: to ensure you’re not just prepared—you’re resilient.
FIRST72 was created in Hawke's Bay after our real-world experiences following Cyclone Gabrielle.
We are now on a mission to become New Zealand’s leading full-service provider for emergencies & disasters.
We are committed to preparing our people for the toughest days of their lives, and ensuring they have access to essential solutions & support they need to face any crisis head-on.