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About

At FIRST72, we prepare you for the moments that matter most.

The FIRST72 hours are critical

Be prepared for when every second counts.

Disasters are unpredictable, but your response doesn’t have to be. 

FIRST72 exists to equip communities with the tools, strategies, and support they need to face any emergency with confidence. Our mission is simple: to ensure you’re not just prepared—you’re resilient.

Kaitiakitanga

The First72 Story

FIRST72 was created in Hawke's Bay after our real-world experiences following Cyclone Gabrielle.

We are now on a mission to become New Zealand’s leading full-service provider for emergencies & disasters.

We are committed to preparing our people for the toughest days of their lives, and ensuring they have access to essential solutions & support they need to face any crisis head-on. 

We’re with you, every step of the way.

Purotu

The EPOD Story

25 of our emergency pods were deployed to Wairoa just three days prior to the arrival of Cyclone Gabrielle.

Since then, we’ve deployed another 26 EPODs around New Zealand, including 22 for  Ngāi Tahu in preparation for the AF8.

We are committed to implementing our innovative EPOD solutions around New Zealand to build resilience and foster a culture of preparedness nationwide. 

View the EPOD Map

EPODs will ensure you have immediate access to critical support when you need it the most.

We work with a wide range of clients to help build emergency preparedness and resilience across New Zealand.  

o taatau kaihoko

Our customers

He tangata

Meet the Team

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Your Private Emergency Partner

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