Every day, we help Kiwi’s across Aotearoa prepare their homes, whānau and loved ones for emergencies.
We make it easy for you to be ready for emergencies.
Imagine the power’s been out for two days. The supermarket shelves are empty. Your phone died yesterday. The road into town is closed. You haven’t heard from anyone outside your suburb in 36 hours.
This isn’t a worst-case scenario.
It’s what happened to thousands of Kiwis during Cyclone Gabrielle, the Auckland Anniversary floods, and the Christchurch earthquakes – and it’s what will happen again.
The 72-Hour Rule™ is everything FIRST72 is built around.
It means being ready to survive on your own for at least three days.
In practice, this means being fully prepared to look after yourself, your whānau and your loved ones for the first 72 hours – without reliance on outside help.
The good news is that being prepared doesn’t have to be hard.
Having a few simple things in place at home – water, food, power, communications and a plan – can make all the difference between a stressful few days and a genuine crisis.
Read more about our 72-Hour Rule™ here.
FIRST72 specialises in emergency preparedness for New Zealand households.
From grab bags to household kits, we provide everything households and whānau need to be ready for the first 72+ hours.
We supply the same trusted kits to businesses, marae, community response teams and Civil Defence groups.
We make it easy and affordable for you to prepare at home.
In an earthquake, flood or fire, you might only have minutes to get out. A grab bag kept by the door means you don’t have to think about what to take.
After an earthquake, cyclone or major storm, you might not be able to leave home for days. With no power, you can’t charge phones, cook food or run the fridge. With no shops, you can’t buy food, water or anything else.
If you live rurally, you already know that help can take days – sometimes weeks – to reach you. One slip and the roads gone. Strong winds and the power’s out for days. You have to be ready to look after yourselves.
We’ve helped many rural households to build comprehensive emergency preparedness setups – including generators, solar and battery systems, water storage and purification, communications, emergency food and other supplies for managing prolonged isolation.
If you’re caring for a baby, an older parent, or someone with a health condition, an emergency makes everything harder. Medication can run out. Routines get disrupted. And the basics that usually just work – the fridge, hot water and transport – suddenly don’t.
We’ve helped households with extra needs to build setups that fits your situation – so everyone in your whānau can be looked after.
Pre-packed with 40+ emergency items to get one person through 72 hours if you need to evacuate. Available in 1, 2, 3, 4 and 5-person sizes.
View the range →
Designed to support 2, 4 or 6 person households for 72 hours at home. Contains food, water, power, lighting, first aid, communications and shelter.
View the range →
Generators, solar systems, water storage, communications, food and 500+ other items used by communities, marae and councils across NZ to meet the rule at scale.
View the range →
First aid kits, vehicle kits, Civil Defence kits and tailored emergency kits designed to support people through the first 72 hours.
View the range →
New Zealand’s most trusted community resilience solution. Self-contained emergency pods that give entire communities everything needed to support hundreds of people through the first 72 hours and beyond.
View EPODs →Designed for New Zealand families. Used by the professionals.
72 hours of food, water, warmth, communication and emergency supplies. Pre-packed in a single 35L waterproof bag, ready to grab and go. Built for New Zealand emergencies. Pick it up and leave.
72 hours of emergency essentials, pre-packed in a heavy-duty storage box that lives in your cupboard or garage. Ready before the next emergency hits.
Engine: GX120R Maximum AC Output: 2200 W Rated AC Output: 1800W
This MRE nutrition solution has a 10+ year shelf-life, packed with calories, gluten free and plant based. Packed in a heavy duty bucket, this emergency food supply is perfect for any emergency.
Stay connected during emergencies with this high quality and portable AM/FM radio.
Waterproof, tamper-proof kit for essentials in small workplaces.
Find out how our EPOD Emergency & Disaster Pods can build resilience and self-sufficiency in your community. Download our helpful guide.
