Strengthening Flood Mitigation: FIRST72 Partners with Watersmart to Provide Floody™ Solutions

We are thrilled to announce our partnership with Watersmart, a leader in flood mitigation solutions, to enhance our mission of protecting communities from the increasing threat of floods across New Zealand. As part of this collaboration, we are incorporating Watersmart’s innovative Floody™ product into our EPODs and FIRST72 emergency preparedness solutions to ensure communities are well-prepared for heavy rainstorms and sudden flooding.

Flooding is a significant threat to many areas in New Zealand, particularly marae, which are often located near rivers or coastlines. Recent data shows that nearly 30% of marae are located in flood-prone areas, making flood mitigation a critical component of community preparedness​. Additionally, one in three New Zealanders lives in areas at risk of flooding, underscoring the need for proactive measures to protect vulnerable communities and infrastructure​.

Floody™ is a versatile, modular flood control device designed for temporary water diversion during emergencies. Each Floody™ unit is easy to install, lightweight, and stackable for efficient storage. Its foam gasket technology ensures a tight seal to the ground, minimizing water seepage. Whether it’s used on asphalt, cement, or other flat surfaces, Floody™ provides effective protection when it’s needed most.

“Floody™ is a game-changer in flood mitigation, offering a reliable, lightweight solution that is as effective as 16 traditional sandbags.” – Kieran, FIRST72 NZ

Each Floody™ system comes in three configurations—straight, inner curve, and outer curve—allowing it to fit a variety of spaces and layouts​.

This partnership reinforces our ongoing commitment to equipping New Zealand communities with the best emergency equipment available. Floody™, with its quick deployment and robust design, ensures faster, more effective flood protection for homes, businesses, and critical infrastructure.

Stay tuned for more updates on our collaboration with Watersmart and our efforts to strengthen flood resilience across Aotearoa!