The 72-Hour Rule™

Being ready to survive on your own for the first three days

In any major emergency, the first 72 hours are when help is hardest to reach.

The 72-Hour Rule™ is the standard everything FIRST72 is built around.

What is the 72-Hour Rule™?

The 72-Hour Rule™ means being ready to survive on your own for at least three days.

This includes looking after yourself, your whānau and your community for at least the first 72 hours without outside help.

It’s where our name comes from, and it’s the standard every FIRST72 product, project and partnership is built around.

How we apply the 72-Hour Rule™ across our product range

From a single grab bag through to a fully equipped EPOD, every product we make is designed to help people meet the 72-Hour Rule™.

Grab bags

Pre-packed with 40+ emergency items to get one person through 72 hours if you need to evacuate. Available in 1, 2, 3, 4 and 5-person sizes.

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Household kits

Designed to support 2, 4 or 6 person households for 72 hours at home. Contains food, water, power, lighting, first aid, communications and shelter.

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Equipment & supplies

Generators, solar systems, water storage, communications, food and 500+ other items used by communities, marae and councils across NZ to meet the rule at scale.

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Emergency kits

First aid kits, vehicle kits, workplace kits and tailored emergency kits designed to support people, teams and communities through the first 72 hours.

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EPODs

New Zealand’s most trusted community resilience solution. Self-contained emergency pods that give marae, hubs, businesses and response teams everything needed to support hundreds of people through the first 72 hours and beyond.

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Be ready when it counts

Find out how our EPOD Emergency & Disaster Pods can build resilience and self-sufficiency in your community. Download our helpful guide.

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